Frozen foods have gotten really popular in the last decade. Strange to believe, but millennials have had a huge impact on the popularity of frozen foods. Frozen foods offer the nutritious superfoods and semi-gourmet meals this crowd tends to love and also reduces the need to make unhealthy and costly take-out orders. Frozen foods offer a bevy of nutritious and diverse options preserved at their peak. But are they really as healthy and benefit-rich as they seem? Let’s investigate.


Frozen Food is Convenient

Let’s start with one of the most obvious benefits. Frozen foods are quick and easy. Simply pop one in the microwave or throw them in a wok to stir-fry and you’re minutes away from a full meal. They offer a lot of flexibility and a great backup system so you aren’t stuck ordering pizza because you either don’t feel like cooking an entire dinner or just don’t have the time to spend in the kitchen chopping, sauteing, and washing tons of dishes.


Hit Nature’s “Pause” button

Frozen food may actually be fresher than fresh. How could that be true? Freezing foods, for the most part, prevents spoilage when food is frozen during peak ripeness. Produce uses a process called flash-freezing, which is freezing foods at very low temperatures with cold, circulating air, keeping ice crystals small. This prevents loss of moisture during the defrosting period. This freeze takes place a few hours post-harvest to deliver maximum freshness.


Higher Nutritional Value

Thanks to the same freezing technology that ensures freshness, frozen foods may be more nutrient-rich than fresh products. In a 2013 study conducted by the University of Georgia, researchers compared private-label frozen foods with their fresh counterparts. The foods were nutritionally similar on day one of the study; however, by day five of the study, the fresh produce lost vitamin content, especially key nutrients such as vitamin A, C, and folate. Fresh produce is subject to oxidation. This ripens food and causes it to degrade; whereas, frozen food is protected from oxidation while kept frozen (which is why proper temperatures during transport is so important).

Budget-Friendly and Prevents Food Waste

As previously mentioned, frozen food is generally a lot less expensive than eating out or even grabbing some take-out or drive-thru fare. It also helps cut down the grocery bill when trying to eat healthily which is perceived as being more expensive than eating processed foods. Today’s frozen food offers something for every palate from the not-so-healthy Hungry Man Dinners to new health-conscious offerings like frozen zoodles, acai puree, and even riced cauliflower and quinoa. It’s also budget-friendly in another sense. Frozen foods have a longer shelf-life so there’s no waste at the end of the week as happens with fresh foods. Consider this: how much food have you thrown away in the last week because you didn’t use it in time? Now extrapolate that for your neighborhood, your city, your state, and so on. The numbers are staggering.


With so many benefits to frozen foods, it’s no wonder the market is increasing. So it makes sense that the demand for experienced cold storage logistics providers is also ever-increasing. However, not just anyone can handle frozen foods. They have a unique process and transportation process all their own which includes factors such as inventory storage, properly timed loading, appropriate containers, frequent monitoring, and timely delivery. Working with a cold storage expert, like Merchandise Warehouse, ensures companies preserve cold chain integrity while maximizing the bottom line. Contact us today to learn more.